Isuzu at the top of their game

During the ITTES, the main Isuzu stand will be home to around 15 of the manufacturer’s latest vehicles, with an additional three trucks displayed at its outdoor space. This is the third time Isuzu has chosen to book the same exhibition space at the ITTES, showing its continued support for this premier industry event.

“Isuzu sees the Melbourne show as very important,” said Isuzu Sales Promotions Manager, Selwyn Harris. “In our kind of market, shows like this allow us to show people our brand. One in every three trucks sold in Australia is manufactured by Isuzu, so we do have a pretty big market base out there, but the ITTES also gives non-Isuzu customers an opportunity to look at our trucks without having to go to a dealer,” explained Selwyn.

He also said that as a market leader, it was important for Isuzu to be at the ITTES, which provides dealers with an opportunity to catch up with customers and possibly meet a few new customers along the way.

“Last year, the leads were good. I think the ITTES is making steady changes each time, so it will be interesting to see what’s in store for 2012,” Selwyn added. “The key to success in this market is to have a great product and a great dealer network and we can say that we have arguably the best dealer network in Australia with nearly 60 locations Australia wide.”

For more information about the International Truck, Trailer & Equipment Show visit: www.trucktrailershow.com.au