Brisbane’s ACE up the sleeve

All of the usual suspects were there along with a few surprise showings, but the immediate impact upon entering the show was the commitment shown from exhibitors towards having a broad range of equipment on display for show visitors to touch, feel and smell.

After all, that’s why we go to these events isn’t it? To get up close and personal with the steel, to know how the seat of a JCB backhoe feels when you sink into it; and why everyone raves about Bobcat’s. Trade shows are a tangible environment and the opportunity to directly compare competing models with a ‘seat of the pants’ evaluation process – in one location - is a rare opportunity.

Coates put on yet another impressive display with their ice carving tent, the talent allowing guests to get in on the action and cool-off during the middle of a typical Brisbane Spring day. ‘Tex’ interacted with guests as well, hanging up the clown suit for a few days to shuttle show visitors to and from the entry gates in his trackless train.

A full wrap-up can be found in the October edition of Earthmover magazine.