JCB's calendar features yellow women

George Bamford, youngest son of JCB chairman, Sir Anthony, has photographed 12 yellow paint covered nudes for the company's 2007 calendar.

Now in its third edition, the calendar features silhouetted women covered in dripping yellow paint, because yellow symbolises JCB, the company says.

Planned eight months in advance by a creative group, this year's concept was developed from several ground-breaking ideas. The consistent theme however, was the use of yellow as the JCB identity. “The execution, using the female form in an unusual setting, helps portray many of the company's brand values, notably a touch of humour,” Bamford junior said.

The production process involved one day casting followed by a five day photographic shoot. The selected girls were asked to pose individually while a make-up artist slowly poured yellow liquid latex over them. Occasionally sections of the body were poured and photographed separately; other times the results were left to gravity.

“Photography is a family passion,” explains Bamford. “Just before my grandfather passed away he told me he had wanted to be a photographer but that he couldn't afford it. He inspired me to pursue a career as a photographer. Photography is also a passion for my father.”

The 2006 JCB calendar, also photographed by Bamford, won the prestigious Business Calendar of the Year Award and recently won a Roses Design Award, for best use of photography. The limited edition 2007 JCB calendar is available to buy through the JCB online shop at www.jcbshop.com for about $50.

Sections

JCB's calendar features yellow women

Weekly Top Stories

Document Actions