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Hillhead rocks again

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“A phenomenal success” was how one delighted exhibitor summed up Hillhead 2010, which took place over three hot, sunny days from 22–24 June at Tarmac Ltd’s Hillhead Quarry, near Buxton, in Derbyshire.

  

This year a record-breaking 460 exhibitors packed into the showground, which was attended by 15,500 visitors from 77 countries. The annual event was cancelled last year due to depressed conditions emanating from the global financial crisis. 
As usual, most of the world’s leading manufacturers and suppliers took part with no fewer than 80 items of plant and equipment on live demonstration, once again underlining Hillhead’s iconic status as the world’s biggest working quarry show.
There was overwhelming agreement from exhibitors that Hillhead 2010 had been an enormous success, with many commenting on the high quality of this year’s visitors. Melissa Baker, Sandvik’s mobile crushing and screening marketing manager, said the company had its most successful Hillhead appearance to date. “The response to our mobile range has been tremendous – better even than our appearance at Bauma 2010. We picked up in excess of 800 potential sales leads each day.”
As well as being a key UK exhibition, over the years Hillhead has developed an enviable reputation as an important platform for businesses seeking to export their products to worldwide markets, and this year’s show certainly continued that trend.
Pat Brian, global sales and marketing director at Powerscreen, said he noticed that the company’s stand had attracted more overseas interest than at previous exhibitions. “There seemed to be more international visitors to our stand this year, which shows that Hillhead is more than just a local UK event. We have welcomed visitors from Australia, South America, India and the Middle East.”
Val Ledden, managing director of Volvo CE, said he was extremely pleased with the company’s presence at the show. ‘We’ve had very positive feedback from our customers. They’ve been very loyal to us in these difficult economic times and one of the key messages we wanted to convey at Hillhead is that whether it’s good times or bad, Volvo is always part of the industry, which is why we’re here. We’ve spent most of our annual marketing budget at Hillhead 2010, so we can get as close as possible to our customers and this has been a very enjoyable experience.’
Bell Equipment sales & marketing manager Josh Foster explained that the company had used Hillhead to help launch the Bell Assure programme, which emphasizes the full range of support services on offer – financing, parts, servicing etc – and not just the large physical products that Bell sells. “The quality of the visitors on our stand this year has been very, very good…the right type of people,” he noted.
 


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