Ritchie Bros Geelong is expanding

The 26,000 sq.ft. Auction building will be complemented by a 2,500 sq.ft. check-in building and will no doubt improve the customer experience and efficiency of the auction process.

As the world’s largest on-site and online industrial auctioneer, Ritchie Bros continue to go from strength to strength as contractors take advantage of market fluctuations to refresh their fleet with some quality used equipment.

The company hit the ‘$5bn in online sales’ milestone on October 6, 2011 at an unreserved public auction at its auction site in Hartford, CT, USA. Ritchie Bros introduced its real-time online bidding service in March 2002 as an enhancement of the live auction experience. The usage of the service has grown steadily, and in April 2010 the Company introduced online bidding in six additional languages. Today close to 50% of the people bidding at Ritchie Bros auctions participate online in real time; the others participate in person at the auction site.

"The idea in designing the online bidding service was to give people an online experience that comes as close as possible to matching the live experience," said Bob Armstrong, Chief Operating Officer, Ritchie Bros Auctioneers.

"When you're participating online you can see the assets being sold, you can hear the auctioneer, you can see the numbers changing right before your eyes. It's as close as possible to being there without the smell of diesel."

For more information visit: www.rbauction.com.au